By Matej Nvota, Linc Strategic Advisor
I recently read this article on linkedIn and I have to say I agree that the central idea of marketing is profit not cost.
The marketing industry is experiencing a major transformation. I dare say that the traditional model of marketing firms (often labelled “advertising agencies”) is quickly becoming a thing of the past.
Your marketing should be growing your company, not just providing you with marketing services. Your marketing consultant should become the most important partner of your organisation. Their advice should not only be limited to the traditional forms of communication but also driving innovation within your company, product development and the way how you go about your business.
The question is whether your marketing consultant has the right skills to drive your company forward.